Thinking about starting a business?
Ready to start a business?
In the process of starting a business?
Great! This is my favorite kind of work.
Locally and globally, I have supported business-curious peeps (just like you) in turning their ideas and visions into meaningful, profitable and sustainable brands. This is not graphic design, but a process that brings together the latest best practice in Business, HR and Branding to explore both the behaviors and brand personality of your new business.
It's a perfect blend of left brain strategy and right brain creativity and I love every part of it, as I know you will too. So take a peep below at what this work might include, and some businesses I have helped create, then let's have a chat about how I can bring your ideas to life beautifully!
Bringing a business to life isn't about designing a logo in a color you love (although this is very fun!). Brands which truly resonate, are those which genuinely inspire staff and clients around a meaningful business vision.
Together we will build those essential foundations that give confidence and motivation to your ideas, voice and actions
- as an owner and a business.
WHAT MIGHT THIS INCLUDE?
When we work together on Business & Brand Creation, it's an inspiring and collaborative exploration of the core brand areas your new business must consider. Over a series of coffee interviews, planning sessions, group ideation sessions, and my own strategic work, we develop business areas such as:
- Objectives, Market, Product & Audience.
- Brand Strategy.
- Business Structure & Processes (e.g. staffing structures & customer experience).
- A strategic and creative Business Name.
- Brand Design Systems (i.e. Logo, Colors, Fonts, Imagery Style and graphics).
- Website Structure, Journey, Content & Creation.
- Marketing Chanels - ideas, content & design.
- Job Descriptions based on structure and brand.
- Staff Development Programs based on brand and goals.
"Charlotte heard me, understood me and then she was able to translate what she heard and understood in a magical alchemical way - using words and imagery to convey a message that was deeply meaningful. Along this journey she challenged me to step up into my power. I have been blessed to have her by my side as the BeCause Movement continues to grow in her intention, her activity and her results. Charlotte made the journey so easy for me. A professional with a creative mind. What more could you ask for."
Noula Diamantopoulos - Founder of BeCause Movement
Build the business that
inspires you every day.