Hello. I'm Charlotte - and I'm here to create intentional, beautiful and sustainable businesses, with happy and healthy owners & employees. This is what drives the work I do.
If you care about how your work contributes to your life & wellbeing, and how your business connects with the people around it
... I'd love to meet you.
The world of business - an exciting, stressful and sometimes confusing adventure. Let’s face it, loving your career is certainly the new black. As a brand consultant for more than 11 years in this career focused world, I have been privileged to work with many incredible visionaries, each with powerful business intentions. Despite the prosperous nature of their work (financially and socially) however, a common trend prevails - a boundry-less life in which anxiety and disconnection dictate behavior and attitude. As successful as they appeared from the outside, on the inside, stress was their master. Sadly, this same reality is also the day-to-day challenge within many businesses; an outside expression of "wow and awe" supported by an inside nature of unsustainable chaos.
Building The Little House of Big Things.
I wouldn't say this business came about during a grand life epiphany of frustration. For me it was more like little moments over many years adding to a growing concern about "the way things are just done”. Feeling that pressure to stay at work, even though I had finished; seeing leaders behave in destructive and toxic ways; the masking of behavior with "that's just a part of this industry"; and mostly, seeing incredibly motivated and talented individuals crush under the unrealistic expectations of performance - whether from themselves or the people around them. When my concern finally outweighed my contentment, I returned to university only to once again see these behaviors in studies and research, this time joined by evidence of their negative impact on the health and performance of individuals.
Through these dedicated spouts of studies and days within the working world, I have also seen how such behavior can be immensely reduced with the application of useful tools, and the establishment of quality foundations at both the people and business level. Contrary to the perceptions out there, useful tools don’t always follow the black & white principles that often pervade working mindsets & approaches. This is because the world we are working in is very different technologically, globally and generationally to what it used to be. So, it's time for a different approach.
What does all this have to do with business ownership and branding? In my opinion, everything. Branding is about expression, behavior and attitude. Which means working with owners on their business and brand presents the opportunity to design healthier and more sustainable behaviors into their work life, and thanks to the artist in me, making the design beautiful as well.
So please, come and join me for a tea and cake as we take those little steps to create healthier, happy and more beautiful businesses, inside & out.
Owner & Executive Consultant
GRADUATED WITH DISTINCTION 2008 - BA BUSINESS (MARKETING & COMMUNICATIONS), UNIVERSITY OF TECHNOLOGY, SYDNEY, AUSTRALIA
GRADUATED WITH HIGH DISTINCTION 2016 - MASTERS CERTIFICATE HUMAN RESOURCE MANAGEMENT & INDUSTRIAL RELATIONS (FOCUS EMPLOYEE BEHAVIOUR, PERFORMANCE & WELLBEING
SYDNEY UNIVERSITY AUSTRALIA)
AUTHOR OF BALANCING WORK (LOVE) & LIFE
12+ YEARS EXPERIENCE IN STRATEGIC BRAND CREATION
PROFESSIONAL ARTIST - ORIGINAL PAINT ARTWORKS AND BOOK ILLUSTRATIONS