Is your public persona important to your success? Are you confused about how you should present yourself? Are you ready to be you but not sure where to start?
Whether your personal brand is linked to a business or is your business, strategic structure will immediately create clarity, relief and opportunity around your behavior. But what's essential is that these structures FEEL like you - no body wants a Britney disaster.
As such, personal branding is a delicate process of strategy and connection. Through a mix of consulting and behind-the-scenes work, together we find and structure the ideal positioning from your personal brand... and then bring you to life!
One of the big questions in branding is where the owner's personality (personal brand) sits in conjunction with the business. And from this, how the owner should behave and present themselves in public.
I work with entrepreneurs, public personas and business owners to build useful (and meaningful) guides around how they can present themselves in whatever space or industry they operate, without impacting negatively on their business portfolio.
WHAT MIGHT THIS INCLUDE?
Over a collection of tea & chats, interviews, planning sessions, ideation sessions, and my own strategic work, we develop personal branding structures such as:
- Audience definition.
- Vision, goals and values.
- Market challengers and aspirers.
- Positioning and personality.
- Wardrobe and appearance
- Office & environment
- Brand design systems where needed
- Descriptor language
- Social Media approach
- Core messaging
- Ideas and opportunities